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Soul Trader

Putting the Heart Back into Your Business
Summary:

The book provides guidance on how to align personal values with business practices, emphasizing authenticity, passion, and balance to create a fulfilling and successful entrepreneurial journey. It offers practical advice and exercises to help readers build a brand with heart, cultivate customer relationships, and lead a business that reflects their true self.

Key points:

1. Be genuine: Embrace your true self to gain customer trust and create a relatable brand.

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