One Perfect Pitch
How to Sell Your Idea, Your Product, Your Business--or Yourself
by:
Marie Perruchet
Summary:
The book provides guidance on crafting and delivering compelling pitches tailored to various audiences, emphasizing the importance of storytelling, clarity, and emotional connection. It offers practical tips, examples, and exercises to help readers effectively communicate the value of their ideas, products, or personal brand.
Key points:
1. Know Your Audience: Customize your pitch for your audience's interests and needs. Research them and be ready for their questions.
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