The Elegant Pitch
Create a Compelling Recommendation, Build Broad Support, and Get it Approved
by:
Mike Figliuolo
Summary:
The book provides a structured approach to crafting and presenting persuasive business proposals, emphasizing clarity, brevity, and the importance of understanding the audience. It offers practical techniques for building a compelling case, gaining support from stakeholders, and ensuring that ideas are approved and implemented effectively.
Key points:
1. Clear Thinking: Define the problem, analyze the situation, and create a logical argument for a persuasive pitch.
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