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The 3-Minute Rule

Say Less to Get More from Any Pitch or Presentation

The book provides a method for crafting concise, compelling pitches by distilling the core message into a three-minute presentation, emphasizing clarity and simplicity. It guides readers through structuring their information to capture attention and persuade audiences effectively within a short time frame.

Key points:

1. WHAC Method: Define your offer (What), explain the process (How), show your capability (Are), and end with a strong confirmation (Confirm).

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