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Oversubscribed

How To Get People Lining Up To Do Business With You
Summary:

The book provides strategies for businesses to become highly in demand by creating a strong brand and delivering exceptional value, leading to a situation where the demand for their products or services exceeds supply. It outlines practical steps for attracting an abundance of customers, setting the right prices, and leveraging marketing to ensure a consistent flow of interested clients.

Key points:

1. Oversubscription Principle: Aim for high demand and limited supply to create exclusivity.

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