Summary:
The book provides strategies for businesses to become highly in demand by creating a strong brand and delivering exceptional value, leading to a situation where the demand for their products or services exceeds supply. It outlines practical steps for attracting an abundance of customers, setting the right prices, and leveraging marketing to ensure a consistent flow of interested clients.
Key points:
1. Oversubscription Principle: Aim for high demand and limited supply to create exclusivity.
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