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Niching Up

The Narrower the Market, the Bigger the Prize
Summary:

The book provides insights into the strategy of focusing on a narrow market segment to achieve greater success in business. It emphasizes the advantages of specialization, offering practical advice on how to identify niche markets, tailor services to meet specific needs, and leverage this approach to outperform competitors and maximize profitability.

Key points:

1. Focus on a Niche: Specialize in a specific market to stand out, build a strong brand, and charge more.

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