Guerrilla Marketing for Consultants
Breakthrough Tactics for Winning Profitable Clients
Summary:
The book provides unconventional marketing strategies and practical advice tailored for consultants seeking to attract and retain profitable clients. It covers topics such as crafting compelling proposals, pricing services effectively, and leveraging digital and traditional marketing tools to build a strong personal brand and a robust client base.
Key points:
1. Specialize: Be an expert in a specific area to stand out and attract clients willing to pay for specialized knowledge.
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