The Art of Client Service
The Classic Guide, Updated for Today's Marketers and Advertisers
by:
Robert Solomon
Summary:
The book serves as a practical guide for advertising and marketing professionals, providing insights and advice on how to effectively manage client relationships and deliver exceptional service. It covers topics such as communication strategies, meeting client needs, and the principles of good account management, all aimed at fostering successful partnerships and project outcomes.
Key points:
1. Know Your Client: Grasp the ins and outs of your client's industry, competition, and objectives to offer better advice and service.
Books similar to "The Art of Client Service":
The Professional's Guide to Business Development
Stephen Newton
What Clients Love
Harry Beckwith
Winning Strategies
Anirban Dutta|Hetzel W. Folden
The Seven Principles of Professional Services
Shane Anastasi
Clients First
Joseph Callaway|JoAnn Callaway
How to Sell Anything to Anyone Anytime
Dave Kahle
The Pocket Guide to Selling Greatness
Gerhard Gschwandtner
Book Yourself Solid
Michael Port
A Winner's Guide to Negotiating
Molly Fletcher
The 60 Second Sale
David V. Lorenzo