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The Art of Client Service

The Classic Guide, Updated for Today's Marketers and Advertisers
Summary:

The book serves as a practical guide for advertising and marketing professionals, providing insights and advice on how to effectively manage client relationships and deliver exceptional service. It covers topics such as communication strategies, meeting client needs, and the principles of good account management, all aimed at fostering successful partnerships and project outcomes.

Key points:

1. Know Your Client: Grasp the ins and outs of your client's industry, competition, and objectives to offer better advice and service.

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