The Professional's Guide to Business Development
How to Win Business in the Professional Services
by:
Stephen Newton
Summary:
The book provides strategies and practical advice for professionals in the service sector on how to effectively develop business and secure new clients. It covers topics such as networking, building relationships, sales techniques, and creating a personal brand to enhance one's ability to win and retain business.
Key points:
1. Know Your Client: Grasp the client's business and goals by asking good questions, listening well, and showing empathy to provide tailored services.
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