Guts
8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
by:
Robert A. Lutz
Summary:
The book presents eight core principles that the author believes are essential for business success, drawing from his extensive experience in the automotive industry. It offers insights into leadership, product development, and customer focus, emphasizing the importance of passion, creativity, and the courage to take risks in business.
Key points:
1. Customer Feedback Isn't Supreme: Value expert judgment over constantly changing customer desires for true innovation.
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