Summary:
The book explores how large companies can foster innovation by adopting a framework that balances creativity with the discipline required for commercialization. It challenges the myth that startups have a monopoly on innovation and provides practical strategies for established organizations to create a culture that supports sustained innovation.
Key points:
1. Real Innovation Culture Goes Beyond Perks: True innovation culture isn't about free snacks or games. It's about promoting tough discussions, expecting excellence, and learning from failures. It requires discipline, risk-taking, and a willingness to learn from mistakes.
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