The Game-Changer
How You Can Drive Revenue and Profit Growth with Innovation
Summary:
The book provides insights into how companies can achieve sustainable growth and competitive advantage through customer-centric innovation. It outlines practical frameworks and leadership strategies for fostering a culture of innovation and details Procter & Gamble's successful business transformation under A.G. Lafley's tenure as CEO.
Key points:
1. Customer Focus: Prioritize understanding and fulfilling customer needs to drive growth.
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