Summary:
The book explores the science of popularity, analyzing why certain products, ideas, and cultural phenomena become widely successful in today's saturated media environment. It delves into the psychology of consumers, the strategies of market-makers, and the unpredictable nature of viral content, offering insights into the mechanisms that drive mass appeal.
Key points:
1. Familiarity Principle: Thompson highlights the appeal of familiarity in creating hits. Successful products often remind us of something we already like.
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