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Evangelist Marketing

What Apple, Amazon, and Netflix Understand About Their Customers
Summary:

The book delves into the marketing strategies employed by successful companies like Apple, Amazon, and Netflix, highlighting how they create passionate customer evangelists through exceptional product quality and customer experience. It provides insights and actionable advice for businesses to understand and leverage the emotional connections that drive customer loyalty and advocacy.

Key points:

1. Emotional Bonding: Goldfayn stresses the need for an emotional link with customers, like how Apple, Amazon, and Netflix do by tapping into their customers' emotions instead of just listing product features.

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