Evangelist Marketing
What Apple, Amazon, and Netflix Understand About Their Customers
by:
Alex L. Goldfayn
Summary:
The book delves into the marketing strategies employed by successful companies like Apple, Amazon, and Netflix, highlighting how they create passionate customer evangelists through exceptional product quality and customer experience. It provides insights and actionable advice for businesses to understand and leverage the emotional connections that drive customer loyalty and advocacy.
Key points:
1. Emotional Bonding: Goldfayn stresses the need for an emotional link with customers, like how Apple, Amazon, and Netflix do by tapping into their customers' emotions instead of just listing product features.
Books similar to "Evangelist Marketing":
How to Become a Rainmaker
Jeffrey J. Fox
All Marketers are Liars
Seth Godin
Your First 100
Meera Kothand
Winning on Purpose
Fred Reichheld|Darci Darnell|Maureen Burns
Fascinate, Revised and Updated
Sally Hogshead
The Power of Why
C. Richard Weylman
The Thank You Economy
Gary Vaynerchuk
Brainfluence
Roger Dooley
This Won't Scale
Dave Gerhardt|Daniel Murphy|Sara Pion|Alex Orfao|John DeWolf|Janna Erickson
Stickier Marketing
Grant Leboff