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Fascinate, Revised and Updated

How to Make Your Brand Impossible to Resist

The book explores the psychology of fascination and how brands can harness it to captivate their audience, using a proprietary model to identify seven triggers that can make a product or service irresistibly appealing. It provides strategies and examples for businesses to apply these triggers in their marketing efforts to stand out in a crowded marketplace and create loyal customers.

Key points:

1. Fascination Advantage: Sally Hogshead says businesses need to fascinate customers to stand out. Fascination beats traditional marketing by creating emotional connections, allowing higher prices.

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