Summary:
The book explores seven psychological triggers (passion, mystique, prestige, power, alarm, rebellion, and trust) that can be leveraged to capture attention and influence behavior. It provides insights and strategies for individuals and businesses to use these triggers effectively in marketing, branding, and personal interactions to engage and persuade others.
Key points:
1. Fascination Triggers: Sally Hogshead identifies seven triggers (Lust, Mystique, Alarm, Prestige, Power, Vice, Trust) to captivate and influence people.
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