How the World Sees You

Discover Your Highest Value Through the Science of Fascination

Sally Hogshead

The book presents a system that helps individuals identify their unique strengths and value proposition through the "Fascination Advantage" assessment, which categorizes people into different personality archetypes. It provides strategies for leveraging these archetypes in personal and professional life to communicate more effectively and stand out in a crowded market.

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Fascinate, Revised and Updated

How to Make Your Brand Impossible to Resist

Sally Hogshead

The book explores the psychology of fascination and how brands can harness it to captivate their audience, using a proprietary model to identify seven triggers that can make a product or service irresistibly appealing. It provides strategies and examples for businesses to apply these triggers in their marketing efforts to stand out in a crowded marketplace and create loyal customers.

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Fascinate

Your 7 Triggers to Persuasion and Captivation

Sally Hogshead

The book explores seven psychological triggers (passion, mystique, prestige, power, alarm, rebellion, and trust) that can be leveraged to capture attention and influence behavior. It provides insights and strategies for individuals and businesses to use these triggers effectively in marketing, branding, and personal interactions to engage and persuade others.

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