Summary:
The book debunks the myth of innate creative genius and presents a science-backed model for developing ideas that resonate with the zeitgeist. It outlines a four-step process involving consumption of relevant content, imitation of trends, creative communities for feedback, and iterations to hit the 'creative curve' of timing and innovation.
Key points:
1. The Creative Curve: Gannett's concept suggests the best creativity is a mix of familiar and new ideas. This balance helps ideas become popular and successful.
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