Summary:
The book debunks romanticized narratives about innovation, revealing the complex reality of how breakthrough ideas actually come to fruition, often involving hard work, failures, and the mundane. It examines historical examples and patterns to extract practical lessons for fostering creativity and managing the challenges inherent in bringing new ideas to life.
Key points:
1. Epiphany Myth: Berkun says innovations aren't just sudden "aha" moments but come from hard work and building on past ideas over time.
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