Summary:
The book provides a guide for individuals and organizations to navigate the complexities of innovation in the modern, disruptive era, offering strategies and frameworks to identify opportunities and develop sustainable competitive advantages. It emphasizes the importance of collaboration, leveraging networks, and adapting to change through a variety of case studies and practical insights.
Key points:
1. Innovation is a process: It's more than just a great idea; it involves the whole journey from idea to market.
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