Ten Types of Innovation
The Discipline of Building Breakthroughs
Summary:
The book presents a framework for innovation that categorizes breakthroughs into ten distinct types, ranging from product and service innovations to business model and customer engagement innovations. It provides strategies and tools for organizations to systematically approach innovation, combining these types to create comprehensive and disruptive solutions in the marketplace.
Key points:
1. Ten Innovation Types: The book presents a systematic approach to innovation, dividing it into ten categories. These include business model, network, process, product, service, channel, brand, and customer engagement. This helps businesses think beyond product innovation.
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