Competing Against Luck
The Story of Innovation and Customer Choice
Summary:
The book introduces the "Jobs to Be Done" theory, which suggests that understanding customers' motivations and the "jobs" they're trying to accomplish can lead to creating successful products and services. It emphasizes that by focusing on the underlying reasons for customer choices, companies can predictably innovate and create offerings that customers truly want.
Key points:
1. Jobs to be Done Theory: Customers "hire" products or services to perform a job. Understanding this job can lead to successful innovation.
Books similar to "Competing Against Luck":
Jobs to Be Done
Stephen Wunker|Jessica Wattman|David Farber
The Innovator's Solution
Clayton|Clayton M. Christensen|Michael|Michael E. Raynor
Ten Types of Innovation
Larry Keeley|Helen Walters|Ryan Pikkel|Brian Quinn
Customer Focused Process Innovation
David Hamme
24/7 Innovation
Stephen M. Shapiro
From .com to .profit
Nick Earle|Peter G. W. Keen
Mapping Innovation (PB)
Greg Satell
Guts
Robert A. Lutz
Nail It then Scale It
Nathan Furr|Paul Ahlstrom
Diffusion of Innovations
Everett M. Rogers