Competing Against Luck
The Story of Innovation and Customer Choice
Clayton M. Christensen|Karen Dillon|Taddy Hall|David S. Duncan
The book introduces the "Jobs to Be Done" theory, which suggests that understanding customers' motivations and the "jobs" they're trying to accomplish can lead to creating successful products and services. It emphasizes that by focusing on the underlying reasons for customer choices, companies can predictably innovate and create offerings that customers truly want.
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