Jobs to Be Done
A Roadmap for Customer-Centered Innovation
Summary:
The book provides a framework for understanding customers' needs by focusing on the "jobs" they are trying to accomplish, rather than demographic data or product features. It offers practical guidance and tools for businesses to innovate and create value by aligning their offerings with what customers truly want to achieve.
Key points:
1. JTBD Framework: Focus on customer needs or "jobs" instead of products. A job is a goal or problem a customer wants to solve.
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