Summary:
The book provides practical strategies and insights for small and medium-sized mature companies seeking to innovate and stay competitive. It offers guidance on overcoming common barriers to innovation, including limited resources and entrenched cultures, by leveraging unique strengths and adopting a no-excuses mindset.
Key points:
1. Innovation as Essential: The book states that innovation is critical for small and medium-sized businesses to survive and grow. It's not optional; it's necessary to remain competitive.
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