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Competition Demystified

A Radically Simplified Approach to Business Strategy
Summary:

The book breaks down strategic planning into a clear, simplified process by focusing on the importance of identifying and maintaining competitive advantages. It emphasizes the role of barriers to entry, the power of local markets, and the significance of customer captivity as key elements in crafting successful business strategies.

Key points:

1. Entry Barriers: The book stresses the role of entry barriers like economies of scale, customer loyalty, and unique technology in safeguarding market share and profits.

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