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Summary:

The book outlines a practical approach to business strategy through the experiences of A.G. Lafley during his time as CEO of Procter & Gamble. It introduces a framework with five essential strategic choices—what is our winning aspiration, where will we play, how will we win, what capabilities must we have, and what management systems are required—to help organizations make decisions that lead to sustainable success.

Key points:

1. Winning Aspirations: The authors stress the need for ambitious, clear goals that aim for market success, not just survival.

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