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The New Strategic Selling

The Unique Sales System Proven Successful by the World's Best Companies
Summary:

The book provides a comprehensive sales strategy that emphasizes understanding and addressing the complex decision-making process within client organizations. It introduces key concepts such as identifying economic buyers, user buyers, and technical buyers, and outlines techniques for creating value and aligning sales tactics with the customer's buying process.

Key points:

1. Win-Win Approach: The book promotes a win-win sales strategy, emphasizing mutual benefits and long-term relationships for repeat business.

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