The New Strategic Selling
The Unique Sales System Proven Successful by the World's Best Companies
Summary:
The book provides a comprehensive sales strategy that emphasizes understanding and addressing the complex decision-making process within client organizations. It introduces key concepts such as identifying economic buyers, user buyers, and technical buyers, and outlines techniques for creating value and aligning sales tactics with the customer's buying process.
Key points:
1. Win-Win Approach: The book promotes a win-win sales strategy, emphasizing mutual benefits and long-term relationships for repeat business.
Books similar to "The New Strategic Selling":
How to Master the Art of Selling
Tom Hopkins
The Qualified Sales Leader
John McMahon
The Sales Development Playbook
Trish Bertuzzi
Sales Secrets
Brandon Bornancin
Sales Management. Simplified.
Mike Weinberg
How To Be A GREAT Salesperson...By Monday Morning!
David R Cook
New Sales. Simplified.
Mike Weinberg
Gap Selling
Keenan
Let's Get Real or Let's Not Play
Mahan Khalsa|Randy Illig
Sales EQ
Jeb Blount