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New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development
Summary:

The book provides a straightforward approach to sales, focusing on effective prospecting and new business development strategies. It offers practical advice on identifying and targeting potential clients, crafting compelling sales messages, and managing the sales process to close deals successfully.

Key points:

1. Sales Weapon: The book highlights the importance of a salesperson's attitude, approach, and skills in making a sale.

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