The Sales Development Playbook
Build Repeatable Pipeline and Accelerate Growth with Inside Sales
by:
Trish Bertuzzi
Summary:
The book provides a comprehensive guide to building and optimizing a sales development team, outlining six key elements—strategy, specialization, recruiting, retention, execution, and leadership—to create a scalable pipeline and drive revenue growth. It offers practical advice, detailed strategies, and real-world examples for sales leaders looking to improve their inside sales effectiveness and performance.
Key points:
1. Sales Strategy: The book highlights the need for a clear sales strategy, including understanding your market, defining your value, and creating a scalable sales process.
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