The Sales Acceleration Formula
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
by:
Mark Roberge
Summary:
The book provides a detailed framework for scaling a successful sales team by leveraging data, technology, and inbound marketing strategies, drawing on the author's experience at HubSpot to outline actionable steps for predictable, repeatable, and scalable revenue growth. It covers the creation of a sales process, the hiring and training of effective salespeople, and the use of metrics to drive performance and align sales and marketing efforts.
Key points:
1. Sales Hiring: Roberge stresses hiring the right salespeople through a systematic approach, defining ideal qualities, testing candidates, and refining the process based on data.
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