The Sales Acceleration Formula
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Mark Roberge
The book provides a detailed framework for scaling a successful sales team by leveraging data, technology, and inbound marketing strategies, drawing on the author's experience at HubSpot to outline actionable steps for predictable, repeatable, and scalable revenue growth. It covers the creation of a sales process, the hiring and training of effective salespeople, and the use of metrics to drive performance and align sales and marketing efforts.
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