The Sales Development Playbook
Build Repeatable Pipeline and Accelerate Growth with Inside Sales
Trish Bertuzzi
The book provides a comprehensive guide to building and optimizing a sales development team, outlining six key elements—strategy, specialization, recruiting, retention, execution, and leadership—to create a scalable pipeline and drive revenue growth. It offers practical advice, detailed strategies, and real-world examples for sales leaders looking to improve their inside sales effectiveness and performance.
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