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Sales EQ

How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Summary:

The book delves into the importance of emotional intelligence in sales, providing strategies for understanding and influencing buyer decisions. It equips sales professionals with techniques to build rapport, navigate complex sales processes, and ultimately close more deals by leveraging the psychological aspects of purchasing.

Key points:

1. Emotional Intelligence (EQ): The book highlights EQ's role in sales, emphasizing the need for salespeople to manage their emotions and connect with customers emotionally to build trust and close deals.

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