Simply Brilliant
How Great Organizations Do Ordinary Things in Extraordinary Ways
Summary:
The book explores how various companies achieve remarkable success by innovating in everyday operations and customer experiences rather than relying on radical breakthroughs. It provides case studies and insights into how these organizations focus on continuous improvement, creativity, and exceptional service to stand out in their respective industries.
Key points:
1. Practical Innovation: Taylor highlights that innovation can be simple, focusing on improving daily tasks for competitive edge.
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