The Myths of Creativity
The Truth About How Innovative Companies and People Generate Great Ideas
by:
David Burkus
Summary:
The book debunks the common myths surrounding creativity in the workplace, such as the lone genius and brainstorming effectiveness, and provides insights into the real drivers of innovation based on psychological and organizational research. It offers practical strategies for individuals and companies to foster a culture that encourages and sustains creative thinking and innovation.
Key points:
1. The Eureka Myth: Creativity comes from hard work and gradual development, not just sudden insights.
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