Summaries of books by Phil Barden:
Decoded
The Science Behind Why We Buy
Phil Barden
The book explores the psychological and neuroscientific factors that influence consumers' purchasing decisions, presenting a blend of marketing strategies and scientific research to help businesses understand and predict buying behavior. It offers insights into the subconscious processes that drive consumer choices and provides practical applications for marketers to effectively design their products, branding, and advertising campaigns.
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Decoded
The Science Behind Why We Buy
Phil Barden, Rory Sutherland
The book explores the psychological and neuroscientific factors that influence purchasing decisions, presenting insights into consumer behavior and marketing effectiveness. It offers a deep dive into how brands can tap into subconscious triggers to effectively shape buying habits and increase sales.
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