Return to previous page

Agile Marketing

Unlock Adaptive and Data-driven Marketing for Long-term Success
Summary:

The book provides a comprehensive guide to implementing agile methodologies in marketing, emphasizing the importance of adaptability, continuous learning, and leveraging data to inform decisions. It offers practical advice, case studies, and strategies for marketers to stay competitive and achieve long-term success in a rapidly changing digital landscape.

Key points:

1. Adaptive Marketing: Perkin stresses the need for quick adaptation in marketing to respond to market and consumer changes.

Books similar to "Agile Marketing":