Summary:
The book provides a comprehensive guide to implementing agile methodologies in marketing, emphasizing the importance of adaptability, continuous learning, and leveraging data to inform decisions. It offers practical advice, case studies, and strategies for marketers to stay competitive and achieve long-term success in a rapidly changing digital landscape.
Key points:
1. Adaptive Marketing: Perkin stresses the need for quick adaptation in marketing to respond to market and consumer changes.
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