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Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Summary:

The book explores how marketing teams can adopt agile methodologies, traditionally used in software development, to improve their responsiveness and innovation in a rapidly changing digital landscape. It provides insights into restructuring marketing strategies and operations to be more iterative, data-driven, and customer-centric.

Key points:

1. Agile Marketing: Brinker stresses the need for marketing teams to adopt agile methods, breaking work into small tasks, prioritizing, and using quick cycles for flexibility and improvement.

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