Marketing Above the Noise
Achieve Strategic Advantage with Marketing That Matters
by:
Linda J. Popky
Summary:
The book provides insights into how businesses can cut through the constant barrage of marketing clutter to effectively reach their target audience and deliver impactful messages. It offers strategic advice and practical tools for creating a marketing strategy that resonates with customers and drives long-term success in a noisy marketplace.
Key points:
1. Relevant Marketing for Advantage: Emphasize marketing that stands out and connects with customers to gain an edge.
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