Win at All Costs
Inside Nike Running and Its Culture of Deception
Matt Hart
The book investigates the controversial practices within Nike's elite running program, the Oregon Project, exposing a win-at-all-costs culture that included the use of performance-enhancing drugs and unethical coaching tactics. It delves into the experiences of athletes and the role of coach Alberto Salazar in fostering an environment of intense pressure and moral ambiguity.
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