Summary:
The book investigates the controversial practices within Nike's elite running program, the Oregon Project, exposing a win-at-all-costs culture that included the use of performance-enhancing drugs and unethical coaching tactics. It delves into the experiences of athletes and the role of coach Alberto Salazar in fostering an environment of intense pressure and moral ambiguity.
Key points:
1. Win-at-all-costs mentality: The book examines Nike's culture, especially in the Nike Oregon Project, where winning was prioritized over ethics and athlete health, leading to compromised values.
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