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Bowerman and the Men of Oregon

The Story of Oregon's Legendary Coach and Nike's Cofounder
Summary:

The book chronicles the life of Bill Bowerman, the influential track and field coach at the University of Oregon, detailing his coaching philosophy, his relationship with his athletes, and his role in co-founding Nike. It also explores the stories of the athletes he mentored, including the author, Kenny Moore, and the evolution of the running movement in the United States.

Key points:

1. Athletic Innovation: Bill Bowerman focused on improving athletic performance through innovative training and shoe design, leading to the creation of Nike's waffle sole.

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