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Emotion By Design

Creative Leadership Lessons from a Life at Nike

The book offers insights into the author's experiences and leadership strategies developed over a 27-year career at Nike, focusing on the intersection of creativity and emotion in brand storytelling. It provides lessons on fostering innovation, building iconic campaigns, and leading with purpose to inspire teams and drive global brand success.

Key points:

1. Storytelling: Nike excels in telling stories that inspire and connect with people, going beyond selling products.

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