Business Adventures
Twelve Classic Tales from the World of Wall Street
by:
John Brooks
in:
Investing
Summary:
The book is a collection of twelve essays detailing notable events in American corporate history, ranging from the dramatic stock market crash of 1962 to the rise of Xerox and the peculiar tale of the Edsel, Ford's infamous failed car model. Each story delves into the intricacies of corporate decision-making, the unpredictability of the market, and the human elements that drive the business world.
Key points:
1. Corporate Culture Significance: The book stresses how a company's culture can shape its success or failure.
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