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What You Do Is Who You Are

How to Create Your Business Culture
Summary:

The book explores the crucial role of company culture in business success and provides practical advice on how to shape and maintain an effective organizational culture. It draws on historical figures and real-world examples to illustrate how leaders can instill behaviors that foster a strong, cohesive, and ethical corporate identity.

Key points:

1. Culture as a strategy: The book highlights culture as a tool for achieving business goals, acting as the organization's operating system.

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