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Win from Within

Build Organizational Culture for Competitive Advantage
Summary:

The book explores the critical role of organizational culture in achieving sustainable competitive advantage, offering strategies for leaders to cultivate a strong, aligned culture that drives performance and innovation. It provides insights into how a well-designed culture can enhance employee engagement, customer satisfaction, and overall business success.

Key points:

1. Culture Cycle: Heskett's Culture Cycle shows how company culture grows and affects employee behavior. It has four stages: hiring and training, reinforcing values, resulting behaviors, and outcomes like financial success. Aligning recruitment, leadership, and rewards with company culture is key for lasting success.

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