The King of Madison Avenue
David Ogilvy and the Making of Modern Advertising
Kenneth Roman
The book chronicles the life and career of David Ogilvy, a foundational figure in modern advertising, detailing his innovative methods, iconic campaigns, and the rise of his agency, Ogilvy & Mather. It explores Ogilvy's influence on the advertising industry, his principles for creating effective advertising, and his legacy as a master of the craft.
See full summary
