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The King of Madison Avenue

David Ogilvy and the Making of Modern Advertising
Summary:

The book chronicles the life and career of David Ogilvy, a foundational figure in modern advertising, detailing his innovative methods, iconic campaigns, and the rise of his agency, Ogilvy & Mather. It explores Ogilvy's influence on the advertising industry, his principles for creating effective advertising, and his legacy as a master of the craft.

Key points:

1. Brand Image and Personality: David Ogilvy stressed the need for a unique brand voice and character, using research to craft an image that appeals to consumers and stands out from rivals.

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