Summary:
The book delves into the evolution and marketing strategies of iconic fashion brands, exploring how they've crafted their images and influenced consumer culture. It examines the rise of designer labels, the power of logos, and the impact of fashion advertising, from high-end couture to mainstream retail chains.
Key points:
1. Brand Identity's Power: Strong brand identity, with a unique logo, style, and message, is crucial for fashion brands to stand out and build customer loyalty.
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